Stamps, Halo Sprinkles, and Letter Sets
With Sweet Stamp by AmyCakes, Letter Stamp Sets, and Halo Sprinkles, even the novice baker can feel like an expert. Easily emboss your message or n...
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Packaging for bakers designed by a baker
Introducing the perfect cake boxes: Innovative, affordable, and designed just for you. If you are tired of traditional cake boxes that don't mee...
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Inspiring new products
We have some seriously amazing news that we can't wait to spill! We're beyond thrilled to announce that we're launching something extraordinary:Th...
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Baking for fun: Spring Break Style
Baking with kids can be fun and rewarding. The secret to keeping it fun? Start simple and don’t sweat the small stuff! Kids love being in charge an...
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Wholesale Sugar Flowers: Our Sweet Story and Recipe for Success
As we prepare to celebrate International Women’s Day on Tuesday, March 8th, we (the WSF Marketing Team) challenged Keera to reflect on the recipe t...
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Spring Baking
While spring is not traditionally known as a time for intense baking, a gorgeous (and delicious) centerpiece on our dessert tables never disappoint...
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To Fondant Or Not To Fondant
The look of fondant oozes perfectionism and can be intimidating to at-home chefs. We want to let you in on a little secret—it's not as hard as it l...
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The Holidays Call for Simple Desserts
Give yourself a well-deserved break this holiday season, and avoid overcomplicating your dessert choice! The best dessert displays are clean, simpl...
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It Wouldn't Be the Holidays Without Dessert
It always seems like November sneaks up on us, which means...HOLIDAY BAKING! Thanksgiving pies, Christmas cakes, Hanukkah cookies are on the menu, ...
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No Tricks! Only Halloween Treats
MONSTER EYEBALL COOKIES Spooky season is here! The spirit of Halloween lasts all month long, which is the perfect reason to make some terrifyingly ...
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Share a Little Love With Sprinkles
SPRINKLED HEART CAKE DECORATION Is there a better way to sprinkle some love than with a heart made out of sprinkles? We don't think so. According t...
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Simple and Sweet Two-Tiered Cake
Two-tier cakes are the perfect dessert for small weddings, showers, or birthdays. However, just because these smaller confections are more petite t...
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