About Us

If you dream it, you can make it with Wholesale Sugar Flowers. As the leading provider of quality sugar flowers, we empower established confectioners to elevate their creations and inspire at-home bakers to turn their visions into a reality.
 
What began over 20 years ago has transformed into a thriving business that now works with large-scale global operations (hotels, resorts, and big-box retailers) and aspiring entrepreneurs or hobbyists. Instead of spending hours creating a sugar flower from scratch, buying pre-made sugar flowers save our customers time and money. In most cases, a product from Wholesale Sugar Flowers is a higher quality product than what can be produced in-house because creating the most well-made and beautiful cake décor is all we do.
 
While we are known for our sugar flowers, we also specialize in cake kits, dragees, nonpareils, sprinkles, confetti, edible glitter, and much more. Our goal is to take your cake game to the next level. Whether you need one flower, or 1,000, Wholesale Sugar Flowers has the product, service, and infrastructure to help you succeed.

 



CEO of Wholesale Sugar Flowers, Keera Brooks, has based her entrepreneurship on two fundamental truths - a passion for women’s empowerment and the fact that almost nothing goes according to plan. Graduating from Penn State University, she spent 16 years in corporate America before leaving to find her true calling. After searching for an opportunity that would allow her to contribute in a meaningful way towards customers, partners, employees, and the community, she acquired Wholesale Sugar Flowers in 2018. 

 


By combining the desire to strengthen women and understanding the challenges that come with running a business, Keera grew Wholesale Sugar Flowers by making it a priority to partner with and hire women, support the community, and take care of her employees. She also transitioned the company to include at-home bakers as well as business accounts when the pandemic hit, enabling the business to thrive during uncertain times. 


Keera continues to share her position on empowerment and motivates women throughout the country, speaks publicly about women entrepreneurship, and contributes to publications on the subject, including the book Launching While Female. When she is not working, you can find her spending time with her husband, two daughters, and the family dog, Ranger.

 

Running a successful company isn’t just about profits. It’s about people. As a certified Women-Owned Business (WBENC), Wholesale Sugar Flowers believes in supporting the people we serve and women entrepreneurs through partnerships and outreach programs. We have enabled and empowered the community by:

 

  • Contracting with women-owned business to be corporate suppliers
  • Partnering with women to provide third-party support
  • Donating free marketing materials to many female-owned businesses during the pandemic
  • Working with Icing Smiles – a nonprofit that creates custom cakes for families affected by the critical illness of a child
  • Sponsoring the Sugar Flower Award at the American Cake Awards
 
The products we sell allow women to do more, grow their profits, and better manage their time. From corporate clients to at-home enthusiasts, our products are solutions that quality bakers can feel good about.

 

Wholesale Sugar Partners