INSPIRATION

Cakerate: Curated Cake Kits

Cakerate: Curated Cake Kits

Cakerate is the first of its kind in the market. At Cakerate, we're all about making your cake decorating dreams come true. We've got everything y...

Sweet Elizabeth Sprinkle Pen

The Sprinkle Pen was invented to make your lives as cake and cookie decorators easier! This food-safe product makes placing individual sprinkles f...

Stamps, Halo Sprinkles, and Letter Sets

With Sweet Stamp by AmyCakes, Letter Stamp Sets, and Halo Sprinkles, even the novice baker can feel like an expert. Easily emboss your message or n...

Packaging for bakers designed by a baker

Introducing the perfect cake boxes: Innovative, affordable, and designed just for you. If you are tired of traditional cake boxes that don't mee...

Inspiring new products

We have some seriously amazing news that we can't wait to spill! We're beyond thrilled to announce that we're launching something extraordinary:Th...

Baking for fun: Spring Break Style

Baking with kids can be fun and rewarding. The secret to keeping it fun? Start simple and don’t sweat the small stuff! Kids love being in charge an...

Wholesale Sugar Flowers: Our Sweet Story and Recipe for Success

As we prepare to celebrate International Women’s Day on Tuesday, March 8th, we (the WSF Marketing Team) challenged Keera to reflect on the recipe t...

Spring Baking

While spring is not traditionally known as a time for intense baking, a gorgeous (and delicious) centerpiece on our dessert tables never disappoint...

Easy Cupcakes

Easy Chocolate Cupcakes - ready in 60 minutes!

To Fondant Or Not To Fondant

The look of fondant oozes perfectionism and can be intimidating to at-home chefs. We want to let you in on a little secret—it's not as hard as it l...

The Holidays Call for Simple Desserts

Give yourself a well-deserved break this holiday season, and avoid overcomplicating your dessert choice! The best dessert displays are clean, simpl...

It Wouldn't Be the Holidays Without Dessert

It always seems like November sneaks up on us, which means...HOLIDAY BAKING! Thanksgiving pies, Christmas cakes, Hanukkah cookies are on the menu, ...

No Tricks! Only Halloween Treats

MONSTER EYEBALL COOKIES Spooky season is here! The spirit of Halloween lasts all month long, which is the perfect reason to make some terrifyingly ...