if you dream it

We can help you make it

We are the sugar flower people. Creating the most well-made and beautiful bakery décor is all we do. From stunning wedding cakes to bright birthday cupcakes, glamorous shower confections to delightful cookout cookies, we have what you need to turn your vision into a reality.

The Collective

Within The Collective, you will find a globally curated selection of brands and artists that set the standard for quality, innovation and design aesthetic. It's also pretty great that they are all women-owned.

Shop at The Collective

OLBAA
SugarOMG
Cakerate
Sweet Elizabeth
Sweet Stamp
WSF Branding & Licensing

Cake and Treat Boxes

OLBAA

OLBAA was founded by Rachel and Haf Saba in late 2019 after the pair struggled with finding adequate cake boxes for their sister baking business. Rachel previously worked at Apple where she saw first-hand how important packaging could be, and she brought this experience and attention to detail to OLBAA. Today, OLBAA is a fully registered trademark in the U.K. and their designs are registered in over 30 countries.

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3D-Printed Sugar

SugarOMG

Our 3D-printed sugar creations steal the show and make a total scene. The technology used to create these tiny works of art will blow your mind. Legit architects designed our equipment, and each sweet treat is created in our innovative food lab. We’ll spare you the details, just know, no one else is making cool shit like this — that you can eat.

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curated cake kits

Cakerate

Whether you're making a complex wedding cake or just want to take a treat to the next level, we can help. Our unique cake kits will turn your cake into a work of art.

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Sprinkle Pens

Sweet Elizabeth

Sweet Elizabeth invented the Sprinkle Pen to make your lives as cake and cookie decorators easier! This food safe product makes placing individual sprinkles faster than ever before.

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Stamps and Halo Sprinkles

Sweet Stamp

With Sweet Stamp and Halo Sprinkles by AmyCakes, you can easily emboss your message or name and paint. Halo luxury sprinkle mixes are carefully blended with attention to detail.

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Private label

WSF Branding & Licensing

Creating a strong brand identity is crucial for success. Branding allows you to differentiate your product from the competition, establish trust with your customers, and build a loyal following.

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