Inspiring new products

We have some seriously amazing news that we can't wait to spill! We're beyond thrilled to announce that we're launching something extraordinary:

The Collective.

This purpose-driven initiative brings you a curated selection of unique, stand out brands that will elevate the way you decorate. The best part? Every item in The Collective is crafted by amazing women working in the industry. We've carefully handpicked each product to take your baking experience to a whole new level.

Prepare to be inspired.


SugarOMG: 3D-printed sugar creations commanding attention and leaving a lasting impression. The remarkable technology employed to bring these intricate masterpieces to life is truly awe-inspiring.



Cakerate: A curated selection of exceptional cake kits for the modern baker. Whether you're making a complex wedding cake or want to take a dessert to the next level, Cakerate can help. Professionally designed cake kits that turn your cake into a work of art.


OLBAA: The most innovative bakery packaging in the world - yes, we said it. Born out of the UK, we’ve brought this brand to North America because we are so passionate about not compromising your hard work with a flimsy first impression. Olbaa is THE perfect solution for transporting, displaying, and preserving your beautiful cakes.



Sweet Elizabeth: The Sprinkle Pen was invented to make your lives as cake and cookie decorators easier! This food-safe product makes placing individual sprinkles faster than ever before. This is the end to the runaway sprinkle!



Sweet Stamp: With Sweet Stamp by AmyCakes Letter Stamping and Halo Sprinkles, even the novice baker can feel like an expert. Easily emboss your message or name and paint into any surface, side, top, or texture. And add a finishing touch with Halo luxury sprinkle mixes, artfully blended with care.



WSF Branding & Licensing: Create a strong brand identity through food and differentiate your product from the competition, establish trust with your customers, and build a loyal following.


Thank you for being part of our journey. Together, let's embrace innovation, celebrate women-owned businesses, and transform the art of decorating!